TikTok is a very important promotional tool for music artistes and record labels. Songs can rise up organically on the app even if they’ve been outside the mainstream for years TikTok has become a hub for artistes to promote both new releases and back catalog tracks.
And a new cohort of social-media music promoters has sprung up to support promotional efforts on the app.The music industry attention on TikTok isn’t unfounded. Songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50.
And according to report, 67% of the app’s users are more likely to check out the songs on music- Streaming Services after hearing them on TikTok.
Before planning to promote your song on TikTok, you need to make sure that the song you choose is TikTok friendly.
What do we mean by that? Well, not all styles of music do well and thrive on TikTok, as users seek out sounds that they can create content with like dances, challenges, or lip-sync. The song needs to make sense as a moment away from the context of the whole track.
Below are few points on how to promote your song:
1. Be real: There needs to be a super high level of authenticity with your content or the community will avoid you. Do not push follows, likes, comments, ticket sales or streams. Engage more with your audience
Push creativity and community. It takes time to build relationships with the audience,be consistent,be honest to your brand value
2. Upload your song on tiktok: upload a sound, such as snippet of your new song using the chorus to see how it performs on TikTok before you release
3. Hire influencers for song campaigns:
As TikTok’s user base has grown and content has become more saturated, music promoters are turning more to influencers for song campaigns. As with most other social media platforms, influencers are rampant on TikTok.
And because of the platform’s casual approach to content (it doesn’t have to be as structured and polished like on Instagram or Twitter), there’s a far broader scope of influencers for you to tap into; from fashion and beauty to sports and dance, food and comedy.
However, choosing the right influencer is critical — always make sure there’s a true connection between your song, the influencer, and the concept. Relevance is more important than reach.
4. Build a community: TikTok users are relentless, obsessive in their quest for community.
Your strategy should not just be a single challenge or collaboration with an influencer, you should focus on building a genuine presence on the platform and a community around your music.